Privacy Policy

Last Updated: January 2026

1. Introduction

This Privacy Policy ("Policy") governs how HEA Diamonds ("we", "us", "our") collects, uses, stores, and protects information pertaining to you ("User", "you", "your") when you interact with our services. This policy applies in the following situations:

When you browse or visit our website, headiamonds.com ("Website")
When you make use of, or interact with, our Website
When you create an account and purchase a product
When you request a customized ring design
When we request a review of our products or services
When you contact us for support or otherwise (e.g., customer support, email, or via chat)
When we use the Personal Data of our service providers
When you interact with us on our social media profiles (e.g., Facebook, Instagram, Pinterest)

"Personal Data" or "Personal Information" means any information that can be used, alone or together with other data, to uniquely identify any living human being.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

Account Information: Name, email address, phone number, shipping and billing addresses
Order Information: Purchase history, ring size, design preferences, custom specifications
Payment Information: Credit card details (processed securely through our payment providers)
Communication Data: Messages, emails, consultation notes, and feedback you send us
Design Preferences: Custom ring specifications, diamond preferences, metal choices

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information:

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
Location Data: General geographic location based on IP address
Cookies and Similar Technologies: See our Cookie Policy section below

2.3 Information from Third Parties

We may receive information about you from payment processors, social media platforms, analytics providers, and marketing partners.

3. How We Use Your Information

We use your Personal Data for the following purposes:

3.1 To Provide Our Services

Process and fulfill your orders
Create and manage your custom ring designs
Communicate with you about your orders and designs
Provide customer support and respond to inquiries
Send order confirmations, shipping updates, and delivery notifications

3.2 To Improve Our Services

Analyze usage patterns to enhance user experience
Develop new products and features
Conduct research and analytics
Personalize your experience on our Website

3.3 For Marketing and Communications

Send promotional emails and newsletters (with your consent)
Display relevant advertisements
Inform you about new products, offers, and events

3.4 For Legal and Security Purposes

Comply with legal obligations
Protect against fraud and unauthorized transactions
Enforce our terms of service
Protect the rights and safety of our users and third parties

4. How We Protect and Store Your Information

4.1 Security Measures

We have implemented appropriate technical, organizational, and security measures designed to protect your Personal Data:

SSL/TLS encryption for all data transmission
Secure payment processing through PCI-compliant providers
Regular security assessments and updates
Access controls and authentication protocols
Employee training on data protection

However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. Please make sure to take appropriate measures to protect your information.

4.2 Data Retention

We retain your Personal Data for as long as necessary to fulfill the purposes for which it was collected, including legal, regulatory, tax, or accounting requirements. We have an internal data retention policy to ensure that we do not retain your Personal Data perpetually.

5. Sharing Your Information

We do not sell your Personal Data. We may share your information with:

5.1 Service Providers

Payment processors (for transaction processing)
Shipping and logistics partners (for order delivery)
Email service providers (for communications)
Cloud hosting providers (for data storage)
Analytics providers (for website improvement)

5.2 Legal Requirements

We may disclose your information when required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights or the safety of others.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your Personal Data may be transferred to the acquiring entity.

6. Your Rights

Depending on your location, you may have the following rights regarding your Personal Data:

6.1 For EU/EEA Residents (GDPR Rights)

Right to Access

Request a copy of your Personal Data

Right to Rectification

Request correction of inaccurate data

Right to Erasure

Request deletion of your data ("Right to be Forgotten")

Right to Restrict Processing

Request limitation of data processing

Right to Data Portability

Receive your data in a portable format

Right to Object

Object to processing for marketing purposes

6.2 For California Residents (CCPA Rights)

Right to know what Personal Data is collected
Right to know if Personal Data is sold or disclosed and to whom
Right to opt-out of the sale of Personal Data
Right to request deletion of Personal Data
Right to non-discrimination for exercising your rights

To exercise any of these rights, please contact us at privacy@headiamonds.com. We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Website.

7.1 Types of Cookies We Use

Essential Cookies: Required for basic website functionality (cart, login, security)
Analytics Cookies: Help us understand how visitors use our Website
Marketing Cookies: Used to deliver relevant advertisements
Preference Cookies: Remember your settings and preferences

7.2 Managing Cookies

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Website.

8. International Data Transfers

Your Personal Data may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

9. Children's Privacy

Our Website and services are not directed to individuals under the age of 18. We do not knowingly collect Personal Data from children. If you are a parent or guardian and believe your child has provided us with Personal Data, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our Website and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

HEA Diamonds - Privacy Team

Email: privacy@headiamonds.com

General Inquiries: info@headiamonds.com

Website: headiamonds.com

For EU residents, you also have the right to lodge a complaint with your local data protection authority if you believe we have not adequately addressed your concerns.